Internet Business Opportunity

1. Legitimate/legal. Any business opportunity that you consider needs to be legitimate and legal. There are many purported business opportunities online that are neither. The best ways to check out the legitimacy of any offer is to both check with the Better Business Bureau as well as  your State Attorney General.

2. Proven. While the promotional literature for some type of new fad may paint an attractive picture of the related business opportunity, you should avoid uncharted waters. If other people are successful in that line of business, it is evidence that success can be had. If it is a completely new type of business and nobody is yet successful with it, how do you know that success is even attainable?

3. High Demand. For maximum success, any business opportunity that you consider should be in very high demand. Whatever product or service that is offered, your odds of success will be far greater if that product or service is in very high demand.

4. Low initial start-up costs. Businesses are inherently risky. The higher the start up costs, the more you have at risk. Unless you are an experienced business person, avoid business opportunities with high start up costs. If your start up costs are under $1,000 and the business doesn't succeed, it would be far less of a financial loss than if the start up costs were in excess of $250,000 and the business doesn't succeed.

5. Short estimated time to profitability. In business, it seems that everything takes longer than it should. This will likely include the time that is required to develop your business to the point that it is earning a profit. You'll be much more likely to succeed if the business opportunity you choose has the potential to reach profitability in as short of time period as possible.

6. Long term potential. Remember Cabbage-Patch Dolls and Beanie-Babies? While it might be possible to make some quick cash by jumping on the latest fad, business is hard work. Choose a business opportunity that you reasonably believe will still offer excellent potential 29 years from now. It would be tragic to spend a year or more building your business on a fad only to have the fad wither away just as your business is becoming profitable.

7. Opportunity for scaled growth. The dream of nearly every person who starts a small business is freedom; freedom from both time and monetary pressures. In order for your business opportunity to provide you with the freedom that you seek, it will be necessary to grow your business. Employees will have to be hired. At some point a manager should be hired. The longer term goal is a well-run business that requires little, if any, of your time, hired employees take care of and manage every aspect of your business. The business opportunity that you choose must be able to be expanded to a larger scale if you truly want the freedom that comes with owning your own business.

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